Weekly Snip Report, April 8th, 2015

There’s a certain plan of action I’ve been sharing in my posts for some time. I’ve been sharing only the yet-to-be completed steps, so the plan keeps shrinking. Here’s what’s left of it:

  1. Redesign website
  2. AdWords
  3. Get as prominent as possible on Capterra (Capterra is the #1 result when you search for “salon software” or “hair salon software”)

I’m frankly not super sure why I felt #3 was important or high-level enough to make the list. Anyway, I realized the other day that most of my previous tasks were time-taker-uppers (e.g. lifecycle emails, bug fixes) and that all three of these remaining items are money-taker-uppers.

This dovetails conveniently with some other things I have going on right now. On the consulting side, I recently found myself currently staring down the barrel of several months of 50ish billable hours per week, potentially, and wondering in that case how I would carve out time for Snip. But then I realized, a) spending money on Snip isn’t necessarily less helpful than spending time on Snip and b) money, as opposed to time, is probably actually what Snip needs right now. So theoretically I could spend almost all my time on client work and not feel guilty about it as long as I put a reasonable portion of my earnings toward growing Snip.

I met with a designer last week to kick off the website redesign. So that process has been kicked off and it’s pretty much out of my hands for the time being.

My consulting situation keeps improving. I’m not sure whether to credit my own deliberate efforts or luck or simply the fact that I’ve been putting in time. Realistically, it’s probably a combination of the three. One thing that can almost certainly be attributed just to luck is the fact that I’ve had five prospect conversations all land on top of each other, and so I’m in a position of having much better options and leverage than if I just had one single prospect in hand. It’s probably not total luck that the prospects are there, I’m just saying the timing is fortunate.

So as far as Snip goes right now I’m just waiting for the website. I guess while I’m waiting I can make a little progress on what I consider one of Snip’s biggest shortcomings, which is the somewhat-incomplete text and email reminder features.

One thought on “Weekly Snip Report, April 8th, 2015

  1. Pingback: Weekly Snip Update, Friday, April 17th, 2015 | Jason Swett

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