I’m not making an individual post for December 2019 because there were no sales.

In January I launched a new product called Production Rails, which made about $268 in sales. I ended up deciding the creation of the product was a mistake and I refunded everyone.

November’s revenue report is pretty boring. No sales.

Here’s my revenue for past months.

In October my revenue was $168. I didn’t do any launches or anything. These sales were just “natural”.

Here’s my revenue for past months.

My September revenue report is pretty simple: my revenue was $0. Not surprising because I didn’t do any launches.

Here’s my revenue for past months.

Unlike June and July, I did do a launch in September. I didn’t launch a course like I was planning, and nobody bought the service I launched. But I did relaunch my book and made $327. I launched to roughly 100 new subscribers and made 5 sales, so about a 5% conversion rate, not bad.

Incidentally, I also sold a copy of the Angular for Rails Developers video package for $99. I didn’t even realize that that product was still purchasable. I guess it is since someone bought it.

Below is my revenue for every month worth mentioning.

In March 2019 I launched my new book, Rails Testing for Beginners, and made $988 on the launch with a couple sales later in the month.

April was launchless. My revenue was only $98.

This month I launched a video package to accompany the book. I earned $481 which was less than I expected but in hindsight it makes sense. My list hadn’t grown much since the book launch so almost everyone who got the video launched to them had already had the book launched to them. I did the math afterward and out of ~700 email subscribers, about 5% of them ultimately bought something, whether it be the book by itself or the book + video package. A 5% overall conversion rate isn’t bad.

Now that I have this higher-tier product my focus for the next while will be to get a bunch more subscribers to launch to. I’m tentatively thinking that I’ll wait until I have at least 1000 subscribers to do another launch.

Below is my revenue for every month.

Here’s every month of Angular on Rails’ sales so far:

As you can see, June 2017 was the worst month ever. Why? I don’t know for sure. One thing I do know for sure is that I’ve neglected Angular on Rails for about the last two months. That may well be the root cause of the decline.

My plan at this point is to focus on one thing and one thing only: traffic. I’ve gone from a peak of over 8,500 visitors a month (IIRC) to about 6,200 in June. So I set a goal of 10,000 visitors in the month of September.

A person might look at these numbers and wonder if Angular on Rails is really a viable business. My opt-in page still converts fine (~14%), my sales page still converts fine (~7%) and my checkout page converts okay (~18%) so I see no reason to seriously think about bailing now.

One big problem is that I’ve given my supposed #1 much less than my #1 slot attention-wise in the first 6 months of 2017. I’ve spent too much focus on training work. My plan for the remainder of 2017 is to go back to doing more coding-by-the-hour work. It’s not as enjoyable as training but it’s easier on my schedule and family, and the paychecks have tended to be more steady. From here on out I only plan to take on training gigs if they’re relatively easy and lucrative.