Weekly Snip Report, August 6th, 2014

The report is moving to Wednesdays

The report is moving to Wednesdays. I decided late Friday afternoon is not the best time in the world to put out a blog post and that the middle of the week would be better. My guess is that more people will be inclined to read it this way.

Conversions and traffic

Some time ago my main mentor helped me get to a point of collecting prospects’ email addresses on my website. This is a nice thing to have. Right now the form seems to be converting at between 1 and 2 percent. My mentor is of the opinion that I can get it to 5-10%. Based on the roughly 500 uniques a month I get, this would be 25-50 emails per month compared to 5-10 now.

My traffic also has plenty of room for improvement. Right now I’m reading Ultimate Guide to Link Building as a measure to improve my SEO knowledge. (I already read The Art of SEO and some others.) One idea I got from this book (and also partly from Neil Patel) was to go to ModernSalon.com, see who’s guest posting on their blog, and then see if those bloggers would like to a) write for Snip and/or b) mention and link to Snip on other publications. I contacted six of the guest bloggers yesterday evening and, to my surprise, all six responded to my inquiry. One writer, Carlos Valenzuela even wrote a blog post for me the same evening. Carlos and I also had a good conversation on the phone. It seems to me that this could be not only a good way to earn links and content but also to make allies in the beauty industry. We’ll see how it goes.

Also, my search rankings and search traffic seem to be slowly improving. I say “seem to be” because sometimes my rankings go up, but then back down. But things are better now than they have been in a long time. My rankings used to kick fucking ass before I switched my domain from sniphq.com to snipsalonsoftware.com, so I’m guessing that as my domain ages my rankings will improve independently of any other SEO work I do.

I can’t think of anything else to talk about right now.

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