I’ve done pretty well this week as far as making time for Snip goes. I fixed a bug with the forgot password feature and now I’m in the process of FINALLY adding a welcome email to the free trial. I can’t believe I’m just now doing this. Better late than never.

Adding this welcome email is the first step in adding a series of autoresponders all throughout the 30-day trial, which is again something I’ve had on my to-do list forever. My hope and expectation is of course that the autoresponders will get more people to “activate” after they sign up for a free trial. That’s a useful term I just learned: activate. My biggest problem with my free trials is that once people sign up, they fail to activate. They either never schedule a single appointment, or they just schedule a couple test appointments and then never come back.

A couple weeks ago I had reached out to my designer because I wanted to have snipsalonsoftware.com redesigned. Unfortunately she said she was busy with some long-term contracts, so I had to find somebody else. I recently connected with a friend of mine who I’ve known for a long time but didn’t think was available, so that’s nice. My plan is to pull the trigger on the redesign as soon as I have enough money. By the way, I’ve tried and tried to use some off-the-shelf design and make it work. I don’t know what it is but I just can’t fucking do it. I have to have it done custom by a real designer.

Once I have a good-looking site and have my autoresonders in place to a sufficient degree, I think it will no longer be premature to invest in sending paid traffic to the site.