My Snip business cards are finally done, as in I have one in my wallet right now. As you can see, these aren’t Vistaprint cards. I spent several hundred bucks to have a logo and some minimal branding developed.
My thought is that now that I have an “official” color scheme for Snip, I can now apply that color scheme and typeface to the marketing site and product. Right now I have the somewhat comical situation of my business cards, marketing site and application all having completely disjointed looks and feels. Gotta start somewhere, I guess.
Ever since I switched from the domain of sniphq.com to snipsalonsoftware.com my search rankings have been LITERALLY in the toilet. At one point I was at #3 for [hair salon software] but I’ve been at #15 (or worse) now for like six months. I’m getting like no online trial sign-ups.
A friend/mentor of mine suggested that I hire an article writer to add some content to my currently fairly content-free site so I can hopefully see those rankings start to climb back up. (I understand that as snipsalonsoftware.com ages, that will help as well. Sniphq.com was old as fuck.)
Ben Franklin Labs
I realized yesterday that I don’t have any annual financial goals for Ben Franklin Labs, which is silly. I had a goal at one point of earning $10K in a month, and I did that, but then I didn’t know where to go next. I think I’ll make my annual goal $120K/yr, or an average of $10K/month (gross [yuck]).
I have a loose plan in my head that when I get to the point where BFL is doing great, I’ll start running a recurring ad in Salon Today every month, which would cost between $900 and $2500 plus the initial design.
I think that’s about all I have to report for now.